Red Roof® Partners with United Way Worldwide to Support its Annual Global Day of Action Volunteering Initiative

COLUMBUS, Ohio, May 1, 2023 /PRNewswire/ — Red Roof^®, an award-winning leader in the lodging industry, is partnering with United Way Worldwide^® through its ‘Room in Your Heart’ (RIYH) purpose-driven program, in anticipation of the United Way ‘Global Day of Action’ volunteering initiative. Through this program, United Way creates meaningful volunteer opportunities that make it easy for people to tackle some of the toughest problems facing their communities.

Travelers who book and stay at any Red Roof Inn^®, Red Roof PLUS+^®, HomeTowne Studios by Red Roof^®, or The Red Collection^® property from May 1 through May 25, 2023, will save 15% on their stay, and 5% of the purchase price from each completed stay will be donated to United Way Worldwide. Guests may book directly using VP Code 629156 at redroof.com or on the app, by calling 800.RED.ROOF, or at any property.

Each year, on and around June 21, tens of thousands of people in hundreds of communities around the world come together for United Way’s Day of Action. For some, it’s stuffing backpacks full of books to encourage reading and improve early literacy. For others, it’s planting community gardens to foster civic pride and promote affordable, healthy eating. Day of Action mirrors the work that United Way does all year long, building stronger, more equitable communities where everyone can thrive.

“United Way Worldwide is committed to mobilizing volunteers around the world to improve conditions in their communities, which aligns with Red Roof’s core values,” said Marina MacDonald, Red Roof Chief Marketing Officer. “As part of our Room in Your Heart program, we will be encouraging all Red Roof team members across the country to volunteer to improve conditions in the communities we serve.”

“We are so grateful for the continued partnership of Red Roof, their operators and their guests, to support those in need,” said Alice Archabal, United Way Worldwide Executive Vice President and Chief Development Officer. “United Way Worldwide and Red Roof share the value of community, and we know that galvanizing support for fundamentals like education, economic mobility, and health will help more people to thrive in the communities we serve.”

Previous Room in Your Heart philanthropic campaigns have been impactful for selected organizations, including the American Cancer Society^®, St. Jude Children’s Research Hospital®, The Thurgood Marshall College Fund, the USO^®, Canine Companions® and more.

About Red Roof
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. With coast-to-coast locations, Red Roof, now in its 50^th year, has over 60,000 rooms in more than 680 properties in the U.S. and internationally in Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering the best experience and value in the lodging industry. Red Roof is pet-friendly, as one well-behaved pet is welcome per room nationwide at no additional cost*. Ranging from economy to midscale, the Red Roof portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, with enhanced amenities in clean, modern, comfortable rooms; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; and The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love. Red Roof offers franchisees Genuine Relationships. Real Results.^® – a unique owner-operator experience establishing common ground with franchisees. Guests can go Beyond Free Nights® with the Red Roof industry-leading loyalty program, RediRewards^®. Hospitality goes beyond the hotel room through Red Roof’s ESG program, Purpose with Heart— an umbrella for operating behaviors and policies, as well as Red Roof’s existing legacy social responsibility program, Room in Your Heart. For reservations, visit redroof.com, call 800.RED.ROOF, or download Red Roof’s free app for iOS and Android devices. 

Red Roof’s Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

*Pet accommodations policy may vary at some locations. To verify a hotel’s pet policy, please review hotel information online at redroof.com or by contacting the hotel directly. 

SOURCE Red Roof