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Logo Brands Signs University of Virginia
Hand holding a 40oz Stainless Tumbler with a University of Virginia mark
FRANKLIN, Tenn., March 15, 2023 (Newswire.com) - Logo Brands, Inc. has finalized its newest long-term strategic partnership with the University of Virginia beginning on July 1, 2023.
Logo Brands will have the exclusive rights to manufacture, produce, and distribute officially licensed Virginia Cavaliers tents, chairs, tables, coolers, stadium seating, and inflatable sports balls to retailers across the country. Outside of these categories, Logo Brands will continue to offer a great assortment of products including home textiles, totes, blankets, and drinkware for the Hoos.
"We are thrilled to get to work closely with the Virginia team to build and grow their licensed business," said Kris Talley, executive vice president of sales and licensing. "We will produce high-quality licensed products that are backed by our lifetime guarantee for Virginia fans, students and alumni to enjoy for many years to come."
In addition to the Logo Brands e-commerce website, Virginia's licensed products will be available through Fanatics, Academy, Rally House, Walmart, Sam's Club, the University of Virginia Bookstore and many other major retail outlets.
"The University of Virginia is pleased to begin this new partnership with Logo Brands, a company known for the quality and diversity of its branded products. As we kick off this new relationship, we are eager to offer members of the UVA community new and exciting products that will help them show their support for the university they love."
The University of Virginia was founded in 1819 as the model for modern universities and is perennially ranked as one of the top public universities in the nation. After 200 years, this iconic institution remains committed to its animating purpose: to serve. A major research university with a unique residential experience, UVA continues to cultivate citizen-leaders and engage in meeting the greatest challenges of our time. With both the best financial aid and the highest graduation rate among U.S. public universities, UVA attracts students and faculty from across the nation and the world.
The Virginia Cavaliers will be Logo Brands' eighth university from the ACC.
About Logo Brands
Logo Brands is a leading manufacturer of officially licensed products for more than 800 colleges and leagues including NFL, MLB, NHL, NBA, MLS, and NASCAR. The company's assortment spans the categories of outdoor lifestyle, indoor living and on-the-go with more than 900 different product lines in the company's history. Logo Brands began as a family business in 2000 by shipping tailgate chairs from a garage just outside of Memphis, Tennessee. Its headquarters are now in Franklin, Tennessee.
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Digital Marketing Specialist
Original Source: Logo Brands Signs University of Virginia
clean.io, recently acquired by HUMAN Security and market leader in malvertising prevention serving some of the largest platforms and publishers in the ad ecosystem, has launched its new Coupon Detective solution, a free software tool that shows e-commerce merchants just how much money they are losing from these third-party sources.
Shoppers love coupons because they save money. Retailers love them because they bring in new shoppers and show how effective their marketing initiatives are. That is unless they are coupons being leaked by third-party extensions or deal sites, which can cost businesses one-third or more of their sales and disrupts marketing partnerships. clean.io offers merchants a solution.
By now, most shoppers know how coupons work when shopping on retailer websites. Consumers receive a code via email or another source, type it in at checkout and get a discount. The merchant gets a sale and often some insight or data points on how well, or not so well, its advertising or affiliate programs are reaching consumers.
More and more, though, online "deal sites" like retailmenot.com and third-party extensions like Honey are vacuuming up coupon codes by scraping them from consumers and giving them out to shoppers who weren't intended to receive them. The discounts are then applied via browser extensions or deal sites.
For the retailer, it cuts into sales and eats up already slim profit margins. It also makes it impossible for the retailer to determine if its customer acquisition programs, like paid media or affiliate partnerships, actually work. And as a byproduct, retailers end up paying erroneous commissions or investing further in unsuccessful partnerships.
"E-commerce merchants are losing millions in potential revenue and misattributing consumer sales because of excessive and improper use of coupon codes through third parties like Honey, Capital One and RetailMeNot," said Geoff Stupay, CEO of clean.io.
"This may seem like a minor issue, but for e-commerce merchants, this could mean losing between 10 to 20% margin on every sale, or lead to wasteful spending on promotions, campaigns and affiliate partnerships that are not as fruitful as they seem."
clean.io is the developer of cleanCART, software that helps merchants block the injection of unauthorized coupon codes that are being used incorrectly, protecting revenue, advertising and affiliate relationships. However, according to Stupay, "Most merchants are unaware of the scope of the problem because identifying those unauthorized coupon injections is difficult, and tracking the lost revenue even harder."
"Statistics show clean.io's coupon injection solution, cleanCART, provides a 3% average increase in conversion rate and an average 1,452% increase in merchant ROI in the first 30 days and is guaranteed to pay for itself within 90 days," Stupay adds.
That has led clean.io to launch the free Coupon Detective tool, a suite of analytics for free that shows merchants the coupon usage on their site, the source, how often they are used, and how much revenue is being lost.
"clean.io's Coupon Detective report tells you, here's the problem, this is why it's bad, and proves it with statistics from your own checkout," Stupay said. "The reason we are providing this report for free is because many merchants don't even know how large of an issue it is. If we can raise awareness around the problem for free, we are helping these companies in a meaningful way, and we are well-positioned to help them solve the problem once they understand the potential impact on their business."
Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io and www.clean.io/learning-center.
About HUMAN Security
HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks, including bots, fraud and account abuse. We leverage modern defense to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who's Real, visit www.humansecurity.com.
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Original Source: clean.io Launches Free 'Coupon Detective' Report for E-Commerce Merchants