BeCause Closes Seed Round with Tail-End Investment From Curiosity VC

The AI-focused Firm Brings BeCause’s Total Seed Funding to $2.5M to Support the Sustainability Data Technology Company’s Growth

COPENHAGEN, Denmark, Feb. 22, 2024 /PRNewswire/ — BeCause, the Danish start-up transforming how the global hospitality, travel, and tourism industries manage their sustainability data, has secured a $600,000 (€556K) tail-end investment from Dutch investor Curiosity VC to close their seed round. This latest investment brings the company’s total seed funding to $2.5 million (€2.32M), including the $1.9 million (€1.76M) seed raised in November from Denmark’s Ugly Duckling Ventures, Estonia’s and other investors.

“We reserved some space at the end of our round for a strategic investor to join on equal terms and are thrilled to have found that partner in Curiosity VC. As an AI-focused fund, Curiosity brings key competencies and an international network to the table that will prove invaluable to us as we continue to unfold how artificial intelligence can enable more sustainability-focused operations in hospitality and tourism and across our growing set of solutions,” says BeCause co-founder and CEO Frederik Steensgaard.

Mission-Driven Growth

Using BeCause, hotels can fully automate the collection, analysis, and communication of their sustainability efforts through a centralized hub, making it much easier for properties to qualify for industry certifications like GreenKey and ensure regulatory compliance based on local frameworks. BeCause dramatically reduces the cost of repetitive and manual tasks by up to 60%, compared to the error-prone processes still widely used within the industry to manage sustainability data. This increase in efficiency and trust significantly improves operational effectiveness.

Hotels also gain critical insights into the types of sustainability investments that might be most valuable for their business and the planet while enabling them to leverage the growing consumer demand for sustainability-focused accommodations. Simultaneously/Finally, the platform allows travel marketplaces, like, to get real-time information from green certification labels about a hotel’s sustainability status, which they can use to help travelers and customers make informed choices about their travel plans.

BeCause currently has over 20,000 hotels worldwide streaming sustainability data via its platform and counts more than 50 certifiers and 15 travel booking marketplaces amongst its users.

“What attracted us to BeCause is that they have a clear goal and a true passion for the problem at hand. Their advanced AI capabilities further enhance their ability to drive innovation, address complex challenges, and revolutionize sustainability efforts across sectors. Looking at how far they’ve already come, their execution powers are undeniable,” says Herman Kienhuis, Managing Partner at Curiosity VC. “They have a solid growth strategy in place and are perfectly positioned to solve the needs of stakeholders in hospitality, acting not just as a compliance tool, but as a strategic asset that opens improvement opportunities and aligns the industry with the evolving priorities of a more environmentally aware society.”

The now-completed seed round will enable BeCause to push ahead with its solution developed to support the European Union’s Corporate Sustainability Reporting Directive (CSRD), a pioneering regulation that strengthens the rules concerning ESG reporting for any company operating in the zone. Funding will also support the company’s accelerated growth rate to meet demand from global enterprise customers, such as, easyJet, Google, Radisson Hotel Group, and other global marquee brands across the travel, tourism, and hospitality sectors.

“CSRD will transform how companies report on their sustainability. BeCause has a major role to play in ensuring hotels and tourism companies can seamlessly communicate their impact on people and the environment to their investors, governments, and the world,” Steensgaard adds. “We are grateful to our VC partners for believing in our vision and enabling us to meet the diverse needs of all our clients. Now it’s time to accelerate the future of sustainable tourism and hospitality.”

For more information about BeCause or to speak with CEO and Co-founder Frederik Steensgaard, please contact Vanessa Horwell at [email protected].

About BeCause
BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. BeCause works with over 20,000 hotels, including brands like Radisson, certification entities like GreenKey, industry partners like the Global Sustainable Tourism Council, and marketplaces like For more information, visit

About Curiosity
Curiosity is an Amsterdam-based venture capital fund focused on early-stage investments in ambitious, diverse teams based in the Benelux, Nordics, and Baltics. The fund invests in AI-first software companies that create value for businesses and society. Curiosity is led by two experienced operator-investors, Herman Kienhuis and Maurice Beckand Verwee, supported by a community of expert advisors and portfolio company founders who all become co-owners of the fund. For more information, visit or email: [email protected].


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