Instacart Announces New Omnichannel and AI Solutions for Grocery
Major updates to Instacart Storefront and Caper Carts help grocers bridge the gap between online and in-store shopping and deploy AI to offer more convenient, personalized experiences
SAN FRANCISCO, Sept. 7, 2023 /PRNewswire/ — Instacart, the leading grocery technology company in North America, today announced several major updates to Instacart Storefront, which powers owned-and-operated e-commerce storefronts for more than 550 retail banners, and Caper Carts, Instacart’s smart carts, to help retailers advance their e-commerce, digitize their stores, and build AI-powered omnichannel experiences for customers.
Instacart is introducing a new “In-Store” mode, which turns retailers’ apps into companions when customers shop in stores
Instacart is bringing AI-powered conversational search to the new Instacart Storefront so customers can ask open-ended questions such as “What do I need to make fish tacos?” or “What’s a nutritious lunch for my kids?” directly in the search bar on retailers’ storefronts
New in-store rewards for Caper Carts so retailers can offer customers points, coupons, or badges for completing actions like logging into a loyalty account, adding certain items to the cart, or trying a Caper Cart for the first time.
The ability to order made-to-order items like deli sandwiches or custom cakes directly from the carts – powered by FoodStorm, Instacart’s order management solution
A new Caper Cart dock, which lets retailers provide a permanent place for Caper Carts to be stored and charged. Caper Carts are the only smart cart on the market to offer stacked charging, so customers access and return them just like they would with traditional shopping carts – no need for carts to be plugged in individually
