FIRST WATCH INTRODUCES NEW SPECIALITY ICED COFFEES AND SEASONAL SUMMER MENU

Mint Mocha and Honey Caramel Crunch iced coffees join the year-round breakfast, brunch and lunch menu nationwide

BRADENTON, Fla., June 5, 2023 /PRNewswire/ — Hot summer days will get an extra cool start as First Watch, the leading Daytime Dining restaurant concept, introduces new specialty iced coffees to its permanent breakfast, brunch and lunch menu nationwide. The two iced coffees, Mint Mocha and Honey Caramel Crunch, feature Ghirardelli® dark chocolate chips, toffee crumbles, honey and sweet cream cold foam. Five limited-time offerings also join the summer seasonal menu, including the fan-favorite Watermelon Wake-Up juice, now through August 13*.

“Iced coffee is a lifestyle, and First Watch is inspired to showcase the same creativity that we bring to our juice bar and seasonally inspired menus with these new beverage offerings,” said Matt Eisenacher, Senior Vice President of Brand Strategy and Innovation at First Watch. “Evolving these new coffees from an idea to reality, our very own Chef Shane Schaibly and supply chain team procured honey from over 35 producers, along with fresh mint and farm-fresh cream to create the Mint Mocha and Honey Caramel Crunch flavors. Our iced coffees being the latest example, every item on our tables reflects our strong, intentional relationships with growers, seasonal expertise and culture of testing, learning and innovating to make our customers’ days that much brighter.”

First Watch’s two specialty iced coffees permanently join its full menu, available for pickup, delivery and dine-in service:

• Mint Mocha – Chocolate and fresh mint topped with a sweet cream cold foam and mini Ghirardelli® dark chocolate chips.
• Honey Caramel Crunch – Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.

“With our new iced coffees, First Watch is offering a way to beat the summer heat with chilled beverages that pair perfectly with the sweet and savory flavors we’re bringing with our newest seasonal menu,” said Shane Schaibly, Senior Vice President of Culinary Strategy for First Watch. “On this summer’s menu, the Carnitas Breakfast Tostadas are my hands-down favorite, and I would eat them every day if I could. There’s nothing I love more than fresh corn during the summer, so I found a way to feature it in this dish with a house-made pico de gallo. Even the dish’s accompanying cup of fresh fruit complements the tostadas’ bold flavors with Tajín® and its unique blend of chili and lime. And you know it wouldn’t be summertime at First Watch without our Watermelon Wake-Up fresh juice, making its highly demanded return for the fourth year in a row.”  

The concept’s new seasonal menu offerings are available nationwide* through August 13 and include:

• Strawberry Tres Leches French Toast – Thick-cut, custard-dipped challah bread griddled and topped with fresh strawberries, sweetened condensed milk, warm dulce de leche, whipped cream and spiced gingerbread cookie crumbles and lightly dusted with powdered cinnamon sugar.
• Carnitas Breakfast Tostadas – Savory hand-pulled carnitas, Cheddar and Monterey Jack, seasoned black beans and two basted cage-free eggs atop two crispy corn tostadas and topped with white queso, fresh sliced avocado and house-made roasted corn salsa. Garnished with house-pickled red onions, cilantro and a lime wedge. Served with a cup of fresh fruit sprinkled with Tajín® seasoning.
• Lone Star Brisket Hash – Smoked, hand-pulled brisket and house-pickled sweet peppers in a potato hash, topped with two cage-free eggs any style, Cheddar and Monterey Jack, fresh smashed avocado, house-made pico de gallo, chipotle aioli and scallions. Served with two warm wheat-corn tortillas.

With this menu, First Watch is also unveiling its take on a southern classic – cornbread – marking the first time the restaurant has introduced a shareable option during summer to join its signature Million Dollar Bacon.

• Bacon Cheddar Cornbread – Freshly baked cornbread with Cheddar and Monterey Jack, bacon and scallions. Topped with house-whipped honey butter.

From the Juice Bar:                                                                                    

• Watermelon Wake-Up – Watermelon, pineapple, lime and mint.

First Watch’s new specialties are the latest in its revolving seasonal menu, which follows the sun to source the highest quality ingredients, wherever and whenever they are in season, five times a year. These flavorful, limited-time offerings are available to order alongside its robust menu of breakfast, brunch and lunch favorites at locations nationwide.

First Watch is open for breakfast, brunch and lunch seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. For more information about First Watch, its seasonal menu offerings or to find the nearest location, visit firstwatch.com.

* Not available in the Tampa Bay area

About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with First Watch specialties such as the protein-packed Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet, recognized with ADP’s coveted Culture at Work Award and named a Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2021, First Watch was recognized as FSR Magazine’s Best Menu and as the fastest-growing full-service restaurant chain based on unit growth. There are more than 480 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit www.firstwatch.com.

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SOURCE First Watch